Selected Work
Work that moves numbers.
A curated selection of web, brand, positioning, and motion work — because the best portfolio is the one that ships.
Websites & Landing Pages
FRISS
Trust Automation platform for P&C Insurers
Redesigned and developed the corporate website from the ground up, improving organic traffic and inbound lead generation across all markets.
St. Ellen
Confidential Advisor — brand & web
Designed and built a refined Framer site for a confidential advisory practice, balancing professionalism with approachability.
DetectSystem
Automated file forensics platform for insurance
Designed and developed the marketing site for DetectSystem, an automated file forensics platform serving the insurance industry.
The Bret Consultancy
Strategy consulting — web presence
Designed and developed a clean, authoritative Framer site for a strategy consulting practice.
Brand Systems
FRISS
Full visual identity overhaul
Directed two full visual rebrandings and delivered the company narrative, contributing to an 80% improvement in sales deal velocity.
Sensorfy
IoT predictive maintenance platform
Designed the complete visual identity for Sensorfy — an AI-powered predictive maintenance platform for industrial assets. Delivered logo, brand book, and visual system.
DeltaSure
Complete visual identity for an insurtech startup
Designed the full visual identity for DeltaSure — logo, brand book, and visual system for a next-generation insurance technology company.
Brand Positioning
Trust Automation Narrative
Company-wide positioning built on Narrative Design
Initiated the Trust Automation narrative — a company-wide positioning framework that redefined how FRISS communicates its value. Secured executive and board buy-in, formed a cross-functional team of five (including the CEO), and actively drove execution across all touchpoints: website, sales enablement, product marketing, and video.
The Manifesto
Speed and convenience have redefined what it means to serve customers — and that expectation doesn't stop at the front door. Employees who stick around face higher workloads and rely on technology to stay productive without burning out.
The insurance industry is caught in a bind: customer loyalty belongs to whoever delivers the best experience, but insurers can't just underwrite every policy or pay every claim on the spot. They need to do their research — and they need to do it instantly.
One factor holds back the speed of insurance: Trust. In our industry, trust isn't just important — it's foundational. It's the very concept insurance is built on, and it's as complex and delicate as the relationships it connects. Because of a few bad apples, the industry used to run on distrust by default. Now there's a better way: trust automation.
Trust automation empowers employees to deliver fast, reliable service without error-prone manual work. Knowing when to trust keeps you in control — automating what you can, activating people when a deeper review is needed. Scores and insights give you instant confidence in the inherent risks of every customer and interaction.
Trust takes time — time you no longer have. Letting go of something so human feels unnatural. We recognize that, and we're here to help. FRISS lets you confidently manage trust across the entire insurance value chain — from first quote through claims and investigations.
If you're still thinking about who you can trust, you're thinking too long. Start building the relationships your customers demand and deserve — with trust automation.
Motion & Video

FRISS Media Check
When Pixel Perfect Fraud Meets Its Match
Complete production — AI-generated
Fully AI-generated product video — concept, script, visuals, animation, and editing. Produced end-to-end using generative AI tools to communicate a complex fraud detection feature.

The Future of the Policy Lifecycle
3D animated product explainer
Art direction, storyboard, script, QA
Directed the creative vision for a 3D animated explainer on the future of insurance policy lifecycle management. Handled art direction, storyboarding, script writing, and quality assurance while coordinating with an external 3D animation agency.

What Is The Fraud Triangle?
Animated educational explainer
Complete production
Produced an animated explainer breaking down the Fraud Triangle concept for insurance professionals — from concept and script through animation and final delivery.

Santalucía Customer Story
Client success case study video
Full production
Produced a customer story video showcasing how Santalucía, a major Spanish insurer, leverages FRISS technology. Managed the full production workflow from concept through final delivery.



