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Work that moves numbers.

A curated selection of web, brand, positioning, and motion work — because the best portfolio is the one that ships.

4 categories12 projects
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https://friss.com
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FRISS

Trust Automation platform for P&C Insurers

Redesigned and developed the corporate website from the ground up, improving organic traffic and inbound lead generation across all markets.

FramerWeb DesignDevelopment
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https://saintellen.com
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St. Ellen

Confidential Advisor — brand & web

Designed and built a refined Framer site for a confidential advisory practice, balancing professionalism with approachability.

FramerBrandWeb Design
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https://detectsystem.com
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DetectSystem

Automated file forensics platform for insurance

Designed and developed the marketing site for DetectSystem, an automated file forensics platform serving the insurance industry.

FramerInsurtechWeb Design
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https://thebretconsultancy.com
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The Bret Consultancy

Strategy consulting — web presence

Designed and developed a clean, authoritative Framer site for a strategy consulting practice.

FramerConsultingWeb Design
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FRISS logo

FRISS

Full visual identity overhaul

Directed two full visual rebrandings and delivered the company narrative, contributing to an 80% improvement in sales deal velocity.

Brand StrategyVisual IdentityNarrative
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Sensorfy logo

Sensorfy

IoT predictive maintenance platform

Designed the complete visual identity for Sensorfy — an AI-powered predictive maintenance platform for industrial assets. Delivered logo, brand book, and visual system.

LogoBrand BookVisual Identity
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DeltaSure logo

DeltaSure

Complete visual identity for an insurtech startup

Designed the full visual identity for DeltaSure — logo, brand book, and visual system for a next-generation insurance technology company.

LogoBrand BookVisual Identity
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Trust Automation Narrative

Company-wide positioning built on Narrative Design

Initiated the Trust Automation narrative — a company-wide positioning framework that redefined how FRISS communicates its value. Secured executive and board buy-in, formed a cross-functional team of five (including the CEO), and actively drove execution across all touchpoints: website, sales enablement, product marketing, and video.

Narrative DesignBrand PositioningTeam LeadershipPMA Certified
PMA Certified — Narrative DesignWatch the manifesto

Speed and convenience have redefined what it means to serve customers — and that expectation doesn't stop at the front door. Employees who stick around face higher workloads and rely on technology to stay productive without burning out.

The insurance industry is caught in a bind: customer loyalty belongs to whoever delivers the best experience, but insurers can't just underwrite every policy or pay every claim on the spot. They need to do their research — and they need to do it instantly.

One factor holds back the speed of insurance: Trust. In our industry, trust isn't just important — it's foundational. It's the very concept insurance is built on, and it's as complex and delicate as the relationships it connects. Because of a few bad apples, the industry used to run on distrust by default. Now there's a better way: trust automation.

Trust automation empowers employees to deliver fast, reliable service without error-prone manual work. Knowing when to trust keeps you in control — automating what you can, activating people when a deeper review is needed. Scores and insights give you instant confidence in the inherent risks of every customer and interaction.

Trust takes time — time you no longer have. Letting go of something so human feels unnatural. We recognize that, and we're here to help. FRISS lets you confidently manage trust across the entire insurance value chain — from first quote through claims and investigations.

If you're still thinking about who you can trust, you're thinking too long. Start building the relationships your customers demand and deserve — with trust automation.

FRISS Media Check thumbnail

FRISS Media Check

When Pixel Perfect Fraud Meets Its Match

Complete production — AI-generated

Fully AI-generated product video — concept, script, visuals, animation, and editing. Produced end-to-end using generative AI tools to communicate a complex fraud detection feature.

AI-GeneratedConcept to DeliveryProduct Video
The Future of the Policy Lifecycle thumbnail

The Future of the Policy Lifecycle

3D animated product explainer

Art direction, storyboard, script, QA

Directed the creative vision for a 3D animated explainer on the future of insurance policy lifecycle management. Handled art direction, storyboarding, script writing, and quality assurance while coordinating with an external 3D animation agency.

Art DirectionStoryboardingScript Writing3D Animation
What Is The Fraud Triangle? thumbnail

What Is The Fraud Triangle?

Animated educational explainer

Complete production

Produced an animated explainer breaking down the Fraud Triangle concept for insurance professionals — from concept and script through animation and final delivery.

Concept to DeliveryAnimationScript WritingEducational
Santalucía Customer Story thumbnail

Santalucía Customer Story

Client success case study video

Full production

Produced a customer story video showcasing how Santalucía, a major Spanish insurer, leverages FRISS technology. Managed the full production workflow from concept through final delivery.

Case StudyVideo ProductionCustomer StoryStorytelling

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Visual Brewer, 2026

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