Experience
Marketing MBA
Dubai, UAE (Remote)Funnelbuilder & Framer Expert
Nov 2025 — Present- Building and maintaining high-converting landing pages in Framer for marketing.mba, averaging a 12% conversion rate.
- Integrating lead capture funnels with CRM and marketing automation tools (ActiveCampaign, Zapier, JotForm) to streamline pipeline operations.
- Developing reusable code overrides, custom components, and other improvements that cut page load times and improve user engagement.
FRISS
Utrecht, NLMarketing Team Lead
Nov 2024 — Nov 2025- Led a marketing team of 6 while retaining senior designer duties, bridging creative execution with strategic planning.
- Drove demand generation initiatives and built no-code demo environments for sales engineers, shortening sales cycles.
- Developed a centralized AI Agent-based knowledge resource adopted by sales and broader teams to accelerate deal preparation.
Senior Visual Designer
Sep 2021 — Nov 2024- Delivered the Trust Automation company narrative and directed two full visual rebrandings, contributing to an 80% improvement in sales deal velocity.
- Redesigned and developed the corporate website, improving organic traffic and inbound lead generation.
- Set quality benchmarks for all brand touchpoints, including ebooks, whitepapers, event materials, and customer stories.
Graphic & Video Designer
Nov 2018 — Sep 2021- Produced lead-generating content assets and established professional video production workflows from scratch.
- Collaborated with HR on employer branding and supported CX teams with strategic marketing materials for client retention.
Planeta Sport
Belgrade, SRBGraphic & Web Designer
Sep 2016 — Oct 2018- Designed and launched a new e-commerce webshop, improving traffic, revenue, and user experience.
- Set up an in-house product photography studio, cutting catalog production turnaround by 40%.
Earlier Roles
2013 — 2016- NCR (Rollout Specialist): Supported global software rollouts, resolved technical issues across international teams.
- Art&Stil, Enterijer Magazin (Graphic/Web Designer): Built digital assets, managed print production, gained early web and 3D experience.
Skills & Tools
Design
Brand Strategy & Visual Rebranding · UI/Product Design & Prototyping · Figma · Framer · Webflow · Adobe Creative Suite
Marketing
Narrative Development (PMA Certified) · Demand Generation & Lead Nurturing · ActiveCampaign · Zapier · Jotform · Google Tag Manager
Production
Video Production & Photography · Final Cut Pro · Logic Pro · Adobe Premiere · 3DS Max · AutoCAD
AI & Leadership
Gen-AI Automation & Workflow Optimization · Claude AI · ChatGPT · Midjourney · Team Leadership & Talent Development
Education
Belgrade Polytechnic School, Industrial Design (Bachelor)
PMA Narrative Design · Learn UI Design · Crater Studio 3D Visualization · WordPress Administration · Autodesk AutoCAD · IT Academy Print Design
Languages
Serbian (Native) · English (Fluent, C1+) · Dutch (Basic, A2)
Selected Work
improvement in sales deal velocity
Trust Automation Rebrand
Delivered the company narrative and directed two full visual rebrandings at FRISS, directly impacting how sales teams closed deals.
High-Converting Framer Pages
Building and maintaining landing pages for Marketing MBA with integrated lead capture funnels and CRM automation.
E-Commerce Webshop Launch
Designed and launched a new e-commerce webshop at Planeta Sport. Set up an in-house product photography studio that cut turnaround time.
AI Knowledge Resource
Built a centralized AI Agent-based knowledge resource at FRISS, adopted by sales and broader teams to accelerate deal preparation.
Corporate Website Redesign
Redesigned and developed the FRISS corporate website, setting quality benchmarks across all brand touchpoints.
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Visual Brewer, 2026