Experience
FRISS
Utrecht, NLMarketing Manager, AI & Growth
Jul 2026 — Present- Rebuilding marketing into an AI-first operating model — designing agentic workflows and automation across research, content production, campaign execution, and reporting to scale output without scaling headcount.
- Owning positioning and messaging across the product portfolio, translating technical capability into business value for Claims, SIU, Underwriting, Compliance, and executive audiences.
- Scaling the content engine and thought leadership around fraud prevention, risk, compliance, trust automation, and responsible AI — raising content velocity without diluting quality.
- Running ABM for strategic insurers and ecosystem partners alongside lifecycle and partner programs, measured on pipeline creation and conversion rather than marketing activity.
Marketing Team Lead
Nov 2024 — Nov 2025- Led a marketing team of 6 while retaining senior designer duties, bridging creative execution with strategic planning.
- Drove demand generation initiatives and built no-code demo environments for sales engineers, shortening sales cycles.
- Developed a centralized AI Agent-based knowledge resource adopted by sales and broader teams to accelerate deal preparation.
Senior Visual Designer
Sep 2021 — Nov 2024- Delivered the Trust Automation company narrative and directed two full visual rebrandings, contributing to an 80% improvement in sales deal velocity.
- Redesigned and developed the corporate website, improving organic traffic and inbound lead generation.
- Set quality benchmarks for all brand touchpoints, including ebooks, whitepapers, event materials, and customer stories.
Graphic & Video Designer
Nov 2018 — Sep 2021- Produced lead-generating content assets and established professional video production workflows from scratch.
- Collaborated with HR on employer branding and supported CX teams with strategic marketing materials for client retention.
Marketing MBA
Dubai, UAE (Remote)Funnelbuilder & Framer Expert
Nov 2025 — Jun 2026- Built and maintained high-converting landing pages in Framer for marketing.mba, averaging a 12% conversion rate.
- Integrated lead capture funnels with CRM and marketing automation tools (ActiveCampaign, Zapier, JotForm) to streamline pipeline operations.
- Developed reusable code overrides, custom components, and other improvements that cut page load times and improved user engagement.
Planeta Sport
Belgrade, SRBGraphic & Web Designer
Sep 2016 — Oct 2018- Designed and launched a new e-commerce webshop, improving traffic, revenue, and user experience.
- Set up an in-house product photography studio, cutting catalog production turnaround by 40%.
Earlier Roles
2013 — 2016- NCR (Rollout Specialist): Supported global software rollouts, resolved technical issues across international teams.
- Art&Stil, Enterijer Magazin (Graphic/Web Designer): Built digital assets, managed print production, gained early web and 3D experience.
Skills
AI & Automation
AI-First Marketing Operating Models · Agentic Workflow Design & Orchestration · Claude & Claude Code · MCP Servers & Agent Tooling · Prompt & Context Engineering · Marketing Automation & Systems Integration · AI-Assisted Research, Content & Reporting
Go-To-Market
Product Marketing & Positioning · Narrative Development (PMA Certified) · Account-Based Marketing · Demand Generation & Lifecycle Programs · Sales Enablement & Content Systems · Pipeline & Conversion Analytics
Design & Build
Brand Strategy & Visual Rebranding · UI/Product Design & Prototyping · Landing Page & Funnel Development · Design Systems & Component Libraries · No-Code & Front-End Development
Leadership & Craft
Team Leadership & Talent Development · Cross-Functional Program Ownership · Video Production & Photography · Editorial & Content Direction
Tools
Framer (Expert) · Claude Code · Figma · Webflow · Adobe Creative Suite · Adobe Premiere · Final Cut Pro · ActiveCampaign · Zapier · Jotform · Google Tag Manager
Certifications
PMA Narrative Design · Learn UI Design · Crater Studio 3D Visualization · WordPress Administration · Autodesk AutoCAD · IT Academy Print Design
Education
Belgrade Polytechnic School, Industrial Design (Bachelor)
Languages
Serbian (Native) · English (Fluent, C1+) · Dutch (Basic, A2)
Selected Work
improvement in sales deal velocity
Trust Automation Rebrand
Delivered the company narrative and directed two full visual rebrandings at FRISS, directly impacting how sales teams closed deals.
conversion rate
High-Converting Framer Pages
Built and maintained landing pages for Marketing MBA with integrated lead capture funnels and CRM automation.
faster turnaround time
E-Commerce Webshop Launch
Designed and launched a new e-commerce webshop at Planeta Sport. Set up an in-house product photography studio that cut catalog production time.
adoption across teams
AI Knowledge Resource
Built a centralized AI Agent-based knowledge resource at FRISS, adopted by sales and broader teams to accelerate deal preparation.
traffic and lead growth
Corporate Website Redesign
Redesigned and developed the FRISS corporate website, setting quality benchmarks across all brand touchpoints.